EASY PARK
EASYPARK IN TEL AVIV, ISRAEL
EasyPark in Tel Aviv, Israel
The Challenge
As in many large cities around the world, on street parking in the busy city of Tel Aviv, Israel, was a challenge for both driver and the municipality for the following reasons:
- The need to purchase municipal parking tickets found in designated stores
- Parking fees were paid in advance for blocks of times regardless of the actual parking time
- Parking fees collection process was cumbersome and costly
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The Solution
EasyPark addressed the parking authority’s specific issues and concerns by providing a solution that benefits all parties involved – the municipality, the vehicle owner and the parking inspector.
- Payment is done for the exact time parked (be it 1 minute, 48 minutes, etc.)
- Collected parking fees are transferred to the municipality electronically via the system’s clearing system
- The EasyPark device was made available for purchase and reloading in numerous commercial locations throughout the city
- The EasyPark device is kept in the vehicle, eliminating the need to search for a parking payment method
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The Outcome
- Vehicle owners pay only for exact time parked and don’t need to search for small change, which encourages drivers paying for parking at times when they wouldn’t necessarily have in the past.
- Municipality Tel Aviv’s income from parking fees has increase by more than 20% in addition to minimizing the amount of cash in the system.
- Parking Inspectors rewarded according to number of vehicles checked, not based on number of parking tickets issued.